The Hattery at Brundall: Where Occasion Meets Elegance

The Hattery at Brundall offers a personal and delightful millinery experience like no other. By appointment only, this boutique hat shop specialises in helping you find the perfect hat, hatinator or fascinator for life’s most memorable occasions. From weddings and christenings to garden parties and  race day glamour, we have a hat for every wonderful occasion. With over 600 beautiful hats and headpieces on offer, it’s a treasure trove of colours, styles and inspiration.  

Our approach is warm and unhurried, which means you’ll never feel rushed, just supported as you try on pieces that complement your outfit and reflect your personality. Our customer reviews confirm we can offer you expert advice and a relaxed service; our aim is to make sure you leave with a hat that makes you feel confident and fabulous.  

Whether you’re hunting for a show-stopping creation or a chic classic, The Hattery is a place where hat dreams come true! 

Why Hats Still Reign at the Races

There’s something undeniably magical about donning headwear on race day. Across events like Cheltenham, Royal Ascot, Newmarket, the Derby or local fixtures throughout the UK and beyond, hats are more than accessories - they are part of the tradition.  

A Tradition Steeped in Style

The tradition of wearing hats to the races dates back centuries. Historically a symbol of status and refinement, headwear at equestrian events became a canvas for personal expression. Big brimmed hats, sculptural fascinators and bespoke creations elevate the race-going experience, turning spectators into style icons in their own right.  

Today, hats remain a staple of many race days, especially at marquee events like Royal Ascot, where certain enclosures still mandate hats as part of the dress code, celebrating sartorial elegance as much as the horses themselves.  

Styles For Every Personality

At the races, you’ll spot a joyful variety of headwear:

• Wide-brimmed hats  - classic and dramatic, perfect for making an impression.  

• Fascinators & hatinators  - lighter, more whimsical pieces that add flair without overwhelming.  

• Trilbies & fedoras - tailored touches for men and women alike, blending tradition with modern taste.  

  
  

Whether you prefer something understated or a design that turns heads, race day hats allow you to express yourself while respecting the heritage of the sport.

How to Choose Your Perfect Race Day Hat

Here are a few tips for picking the right hat for the races: 

• Match it to your outfit: Choose colours and proportions that balance your look.

• Comfort matters: You’ll be wearing it for hours, so comfort wins alongside style.

• Think about the occasion: Different events often inspire different headwear, from bold statements at Ladies Day to classic elegance elsewhere.  

And when in doubt? A visit to a The Hattery will mean you get hands-on helpexploring your options and a whole lot of fun in the process! 

The Hattery at Brundall is a Norwich Hat Shop, situated just six miles east of Norwich in Norfolk, just off the A47 and with convenient parking. 

There’s a reason why hats have stood the test of time at events like horse races and weddings, they are so much more than fashion. They are personal declarations - bold, beautiful and full of character. The Hattery at Brundall is keeping that tradition alive by making millinery accessible, exciting and truly memorable.  

So next time you’re planning an outfit for a special day, consider this: sometimes, all it takes to complete the look is the perfect hat.

Let us help you find it at The Hattery. Telephone 07445364272 to book your appointment or click here.